ONIGIRI ACTION Special Campaign

Jan 31 - Feb 9, 2025

Post your photo of one of the featured Onigiri on your social media with

#OnigiriAction #JapaneseSeafood,

5 school meals will be delivered to children in need!

participating venue

The following restaurants will offer special Onigiri featuring quality seafood and rice from Japan.

BAIKOHKEN

BESHOCK Carlsbad

BESHOCK East Village

HATSUZAKURA

HINOTEZ

MATSU

MI'SO HUNGRY

TANUKI

YAKITORI HINO

YAKYUDORI

About Onigiri Action

Onigiri Action is a social good campaign connecting the simple act of taking a photo with helping to feed school children in need.

When ordering one of the onigiri menu items, take a photo of it and post on your social media using #OnigiriAction and #JapaneseSeafood, 5 school meals will be delivered to children in need in the United States and East Africa (*). TFT first started in Japan featuring onigiri (riceballs), which celebrate rice as one of the major Japanese agricultural products, and showcases the Japanese tradition of making onigiri for loved ones.

Since its launch in 2015, the Onigiri Action campaign has provided over 10 million school meals. The campaign received the Deputy-Chief’s Award (by the Minister for Foreign Affairs) at the third Japan Sustainable Development Goals, SDGs awards ceremony 2019 held at the Prime Minister’s Office.

*For more details about where we provide school meals, visit the websites of TFT USA and TFT International.

about sakana (Japanese SeaFood)

Japan is an island nation surrounded by the sea, where fresh seafood is landed at various fishing ports every day. Japan has advanced aquaculture technology and thoroughly control quality, so that high-quality Japanese seafood can be enjoyed anywhere!

Special Onigiri menu

BAIKOHKEN

BESHOCK -Carlsbad-

BESHOCK -East Village-

HATSUZAKURA

YAKITORI HINO

HINOTEZ

MATSU

MI'SO HUNGRY

TANUKI

YAKYUDORI

events

Several ONIGIRI ACTION with SAKANA events have been planned!

Saturday, Feb 1, 10 AM - 12 PM PT

Onigiri Photo Taking at Mi’So Hungry, Little Italy Farmer’s Market

Sunday, Feb 2, 11 AM - 1 PM PT

Onigiri with Sakana Making and Onigiri Photo Taking at the Japanese Friendship Garden in San Diego.
More info https://www.niwa.org/setsubun

Sunday, Feb 2, 3 PM - 4:30 PM PT

Onigiri with Sakana Making Workshop at BESHOCK East Village. Register from this link!

STAMP QUEST

There is an additional opportunity: the “Stamp Quest,” where participants have a chance to win an original “Onigiri” bag and 2 pounds of Japanese rice from The Rice Factory. To participate, follow these three steps:

*First five winners per venue during the campaign period (Jan 31-Feb 9) can get a prize!

What is Onigiri🍙?

Rice balls are called “Onigiri“ in Japanese.

Watch the "Rice Overview" video to explore the culture of rice and onigiri in Japan! Don't know how to make onigiri? No worries! It's so easy! Check out this "how to make" video and this onigiri recipe. We welcome any photo related to onigiri. You can even do onigiri poses, draw an onigiri, or create onigiri from whatever materials. Be creative!

onigiri action 2024 result

Onigiri Action 2024 had a successful run from October 3rd - November 16th. We connected with people from all over the United States and world through onigiri in celebration of the campaign's 10 Year Anniversary! We got posts from 52 countries, the most in 10 years! Here are this year's results: Number of photos posted: 292,836 / Number of meals delivered: 1,464,180 meals (School lunches for about 7,320 children for one year)