Onigiri Action is an annual social good campaign connecting the simple act of taking a photo with helping to feed school children in need. From mid-October to mid-November, every time someone takes a photo of a Japanese rice ball and posts with #OnigiriAction five school meals are donated to children in need around the world. Since its launch in 2015, the Onigiri Action campaign has fed millions of children. In 2017, the Onigiri Action campaign received the Ninth Japan Marketing Award from the Japan Marketing Association, as well as the “Marketing 3.0” Award from the Asia Marketing Foundation, which recognizes collaborative, cultural and spiritual marketing strategies.

How to Get Involved

Anyone can get involved! Simply mark your calendar for October and November. Snap a photo of an onigiri (or Japanese rice ball) and upload to any of your social media accounts with #OnigiriAction or the campaign website. Every photo feeds 5 children in need. We encourage you to spread the word about our campaign and maybe even throw an onigiri-making party!

Download Materials


Onigiri: Watch the video above to explore the culture of rice and onigiri in Japan! Don't you know how to make onigiri? No worries! It's so easy! Check out "how to make" video and onigiri recipe. We welcome any photo related to onigiri. You can even do onigiri pose, draw an onigiri, or create onigiri from whatever materials. Be creative!

Schools: Join us next October and November by organizing an Onigiri Action classroom activity or even school wide campaign! To get started, check out Case Studies showing how other teachers organized events and download our Onigiri Action Classroom Slides. “Rice overview“ video is also available for screening at your event.

Corporations: We are always looking for corporations to sponsor our Onigiri Action campaign as it continues to grow every year. We can promote your branding, provide volunteer opportunities for your employees to hold Onigiri Action events in your local community and make a difference together. Interested in helping to sponsor Onigiri Action? Please be in touch with us.


POP-UP Onigiri class

As a unique feature of our 2019 ONIGIRI ACTION Campaign, upon request, we will arrange to send our instructors to your schools, organizations, and workplaces! We will deliver a 60-90 minute "Creative Onigiri Making” lesson, and all participants can contribute to ONIGIRI ACTION through the class! Your class can be scheduled during the campaign period. If you are interested in organizing a class to be taught by one of our visiting instructors, please reach out to us here!

- Area:
・Washington D.C. metropolitan area
*Please inquire for instructor availability

- Class size:
・10 to 30 participants per class
*Please contact us directly if more than 30

- Class schedule
 ・60 to 90 minutes per class, including food education lecture about Japanese food culture, hands-on cooking lesson (making creative onigiri!), photo-taking, and tasting time.

- Cost:
 ・$300 for 10~20 participants / $350 for 21~30 participants
  *Applied to elementary schools in the D.C. metropolitan area only. Please ask about availability.

-What we provide:
 ・One instructor and an assistant, All equipment and ingredients for the class, PowerPoint presentation slides, Booklets for participants

- What you need to prepare:
・  Venue/classroom with tables and chairs (with a sink is preferable, but not mandatory)
・  Projector and screen/wall to show PowerPoint slides and videos (if available)
・  At least one person to support a class

First 5 elementary schools for free!!!


Contact us to plan an Onigiri Action event at your school, work place, or community center!